Local Expertise. Global Exposure.
At Pacific Sotheby’s International Realty, we have access to not just local marketing options, but to an expansive, global network, connected by the Sotheby’s International Realty® brand. Whether your home is worth $500,000 or $5 million, Pacific Sotheby’s International Realty can provide exposure to a targeted audience to help you achieve success. The design standards of the Sotheby’s International Realty® brand are maintained throughout all advertising, ensuring consistency and quality. From the smallest local newspaper all the way up to the glossiest global magazine, our marketing efforts target the sophisticated and discerning consumer.
While taking great pride in our ability to market internationally, our local efforts are most attractive to our San Diego clientele. Our listings are featured in the finest local publications with the most comprehensive and effective distribution in the county, including the San Diego U-T, Dream Homes Magazine, several local weekly newspapers, Luxe, and Riviera. We have selected the best options to ensure your property reaches the highest quantity of the most quality consumer in the San Diego area.
Our Digital and Electronic marketing options provide a streamlined, easy way for agents to increase exposure on websites and social media. Pacific Sotheby’s Realty offers a number of emailing services to create easy-to-read newsletters in minutes with the ability to reach thousands of preferred consumers. Our digital marketing pieces feature the same quality as Sotheby’s International Realty® print advertising. Easy-to-use apps for the iPad and smart phone ensure you are never without a listing presentation or marketing campaign, even when you’re on the go. Materials are constantly updated on all digital platforms and ensure that you will always be in possession of the most cutting-edge marketing materials in an increasingly digitized world.
As a Sotheby’s International Realty® brokerage, we have access to an unparalleled global advertising network, which places our listings at the forefront of the international market, appealing to the choicest buyers around the world. From targeted print advertising vehicles to exclusive digital marketing offerings to exposure via our network of global offices, property advertising opportunities offered by the Sotheby’s International Realty® network include an array of unique and individualized options to successfully market your home. Our property promotion includes global media outlets such as the New York Times, Wall Street Journal, Bloomberg Markets, Google, YouTube, BBC, Financial Times, Architectural Digest and many more.
Our 2013 media plan is expected to deliver nearly 700 million impressions through our partner’s highly visible and influential platforms resulting in extraordinary brand recognition and property exposure.
The Sotheby’s International Realty® brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world resulting in 60,000,0000 property views annually.
90% of home buyers begin their search for their home online. Through our re-evaluated and evolving strategies, we continue to drive the most relevant home buyers to pacificsothebysrealty.com and your property. As an international brand, we target real estate consumers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian. In 2012 our network received 4.06 million visits from search engines, over 135.6 million “paid search impressions” and thousands of relevant leads.
Currently there are more internet searches worldwide on a mobile device than on a computer. SIR MOBILE is the only luxury real estate mobile app that works anywhere and searches globally in 45 countries.
I only hire the finest photographers who approach photography as a serious art. This is the key to a successful marketing campaign!
I create a top of the line, high end, stunning property website to promote each listing. Explore this site and see how beautifully your home can be presented on the world wide web!
Email marketing is an extremely effective tool for selling a home when it is done right! I send emails when the house is “Just Listed”, for Open Houses, price adjustments, and most importantly, I send emails showcasing the Property Website for the ultimate exposure! This promotes the site to thousands of agents and potential buyers and is an integral part of my outstanding marketing campaign.
A glossy brochure is created to highlight the stunning photos showcasing the home in it’s best light. It is an extremely impressive piece that is greatly appreciated by potential buyers and their agents alike!
A mailing campaign is created where huge, beautiful, eye-catching mailers with spectacular photos are sent to thousands of potential buyers both in San Diego County and out of state.
As you can see, I leave no stone unturned when marketing a home! All of my listings deserve to be showcased with the finest marketing materials.
I am dedicated to fully representing my clients, meeting their every need and ensuring that the sale or purchase of the home moves forward as smoothly and as easily as possible and for the best possible price.
I approach my work with passion and dedication and I make every effort to maintain the highest level of professionalism at all times.
Please let me know if I can be of service to you for any of your real estate needs. I hope you will keep me in mind or refer me to anyone you may know of who might benefit from my services.
I greatly appreciate your time and your referrals!
Thank you so much