Extraordinary Marketing | Liz Nederlander Coden
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Marketing Your Home

I am delighted to have the opportunity to help you in the sale of your home. I am dedicated to utilizing all of my resources to help you in every way possible, and am eager to provide the knowledge and services you need to ensure that the entire transaction process runs smoothly.


I hope you enjoy this presentation, which contains valuable information about selling your home. It should be a very helpful resource. Please let me know if you have any questions at all. It is my great pleasure to work with you.


Yours in service,


My Marketing Plan

Local Expertise, Global Exposure

Website Exposure

Unique Property Website

  • Room by room tour designed to highlight your home’s unique features
  • Descriptions and important property details
  • Interactive and more robust than printed material
  • Quick links to area Comparative Market Analysis
  • Quick links to area schools and other local information desired by today’s buyers

Email Blasts

  • Email blasts to thousands of potential buyers and agents promoting the Property Website
  • Live link to your Property Website
  • Viewers can easily respond and request more information
  • Includes a request to please forward to others who may be interested
  • Opportunity to go Viral

Internet Marketing

AOL Real Estate Page

  • National and International exposure of your property
  • Efforts to reach global, worldwide buyers
  • High search engine optimization

Print Advertising

Utilization of targeted print media

  • Designed with needs of property and targeted buyers
  • Prominently placed in local newspapers and magazines such as Dream Homes, Premier
  • Magazine, the Union Tribune, Coastal Magazine, Rancho Santa Fe Review, La Jolla Light, Del Mar Times, Carmel Valley News and Solana Beach Sun and other local, national and international publications.

Property Brochures

Beautifully crafted for your property

  • Stunning photos highlighting the exquisite nature of your home
  • Enticing descriptions of the fine points of your home
  • Distributed to potential buyers

Special feature:

  • Brochures mailed to targeted, high end real estate agents throughout California and key cities nationally


  • A mailing campaign is created where huge, beautiful, eye-catching mailers with spectacular photos are sent to thousands of potential buyers in both San Diego County and out of area.

My Marketing Plan

Local Expertise, Global Exposure


Because a great majority of home buyers use the internet for their home search, I will utilize the full spectrum of real estate websites and popular social media outlets to market your listing. Your home will appear on several sites in addition to the Multiple Listing Service. Your home will be featured on my personal website, LizCoden.com, my company websites PacificSothebysRealty.com and SothebysRealty.com along with Trulia, Zillow and other popular real estate websites.


I create a unique property website for each and every home I list. Included in this site are stunning photos, a virtual tour, additional video footage, and detailed descriptions of the special features of your home.


I will send out email blasts to thousands of real estate agents, brokers and potential buyers nationwide, profiling the unique property website I create for your home.


Your listing will also go viral in social media sites such as Facebook, Twitter, LinkedIn and various blogs. I will post entries on my blog that will increase interest and remind potential buyers about the advantages of your home over others.


I will post your virtual tour and additional video footage to my special YouTube channel, TheLuxuryHomeGuide.


I will advertise your home in local newspapers and magazines such as Dream Homes, Premier Magazine, the Union Tribune, the local San Diego neighborhood publications, certain out of state newspapers and periodicals and much more.


I will assist you in staging your home to create the optimal effect in showcasing your home. Stunning Photos will be taken and a beautiful brochure will be created.


I will hold Open Houses on weekends and other key times to show off your home to buyers who are searching your area for the perfect home.


I will pitch your property to other agents and brokers on a regular basis, and will hold Caravan Open Houses especially for agents and brokers when the house is first listed and at other strategic times.


I will update you frequently with information about potential buyers, current traffic through your home, feedback from other agents and updates on my latest marketing efforts.


Together we will evaluate relevant past sales and the current competition to decide on a price that will garner the highest profit for you. I will treat your home as if it is my own at all times, and will do everything possible to sell your home for the best price in the most professional and expedient way.

Ready to start your home search?